Hello My Friends!
I hope you all had a nice break!
So the topic of my blog post today is about how social media
gives companies and advantage. Now, I know some of you would be thinking that
it would more likely be a negative than a positive. Before reading this article
I would have agreed with you. I saw social media being a negative for reasons
such as people saying negative information that might not be true about the
company and spreading it all over the internet. Once I began to read the above
listed article, then my perception of this all started to change. The article
talks about how the companies use social media to their advantage. There was a survey
taken that said over three thousand respondents to the given survey said they
use to market their products and services, generate leads, answer questions,
conduct research, and gain new business. And recently, I have also seen an
example of this. On Facebook, I follow one of the local businesses that I like:
Hot Table. And they used their Facebook page to conduct a survey from their
most dedicated customers. The owners of Hot Table wanted to know where they
should put their new location. To me this is a brilliant move to go more online
with this kind of stuff because for one, it is totally free! You do not have to
pay to have a Facebook, and you can spread all of your information around
quickly and to the customers you want to reach. So, I guess we now see where
the next generation of marketing is going to take place!
Take Care!
PJ