Friday, March 30, 2012

http://www.reuters.com/article/2012/03/29/idUS180710+29-Mar-2012+BW20120329

Hello My Friends!
I hope you all had a nice break!

So the topic of my blog post today is about how social media gives companies and advantage. Now, I know some of you would be thinking that it would more likely be a negative than a positive. Before reading this article I would have agreed with you. I saw social media being a negative for reasons such as people saying negative information that might not be true about the company and spreading it all over the internet. Once I began to read the above listed article, then my perception of this all started to change. The article talks about how the companies use social media to their advantage. There was a survey taken that said over three thousand respondents to the given survey said they use to market their products and services, generate leads, answer questions, conduct research, and gain new business. And recently, I have also seen an example of this. On Facebook, I follow one of the local businesses that I like: Hot Table. And they used their Facebook page to conduct a survey from their most dedicated customers. The owners of Hot Table wanted to know where they should put their new location. To me this is a brilliant move to go more online with this kind of stuff because for one, it is totally free! You do not have to pay to have a Facebook, and you can spread all of your information around quickly and to the customers you want to reach. So, I guess we now see where the next generation of marketing is going to take place!  
Take Care!
PJ

1 comment:

  1. I agree. This is a great idea by Hot Tables. Alot of times you see restaurants expand but they put themselves in the worst spots. Hopefully this works out for them.

    ReplyDelete